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How to attract more patients to your care home


If you’re looking to attract more patients and fill more beds in your care home, then we’re here to help. These practical, easy to implement steps have been created to help you manage your patient flow, in the most time effective way possible.


Utilise social media

Social media is fast becoming one of the easiest ways for companies to promote their products and services, especially if it involves providing care for someone’s loved one.

Whether you’re sharing updates on your facilities or highlighting the medical conditions you cater for, most platforms can easily be utilised to help connect with your target audience.

However, it’s important that you choose the right social media platform for your care home. For example, Twitter and Facebook make it easier to connect with individuals on a personal level, whereas Linkedin is ideal if you need to connect with other care providers and professionals.


Highlight your strengths and solutions

No matter how you’re communicating with your target demographic, it’s crucial that you promote your strengths and care solutions. However, it’s not just a case of saying you specialise in a certain area of care, you need to focus on the benefits to your target audience.

These benefits could include:

  • A variety fully qualified professionals, meaning your residents are always going to be in safe hands
  • Staff on duty 24/7, meaning residents are always able to receive care and attention
  • The number of beds you have available, meaning residents have privacy and a space of their own
  • The current number of residents, meaning that new visitors won’t feel lonely and will be able to form new friendships
  • Supervision of medication, meaning families don’t have to worry about a relative missing out on vital medicines


Sign up to a patient matching service

Patient matching services are one of the easiest, most time effective ways to attract more patients to your care home. Put simply, they’ve been designed to match your care home with patients looking for certain types of care.

One key example of a patient matching service would be Care Quest. Our innovative system matches patients with care homes and care providers based on your key information.

Once you’ve input your medical expertise, the number of available beds and your location, the system searches the database of patients. When a match has been made, you’ll receive an instant notification, either by text or email.

As an added benefit, you’ll also be able to promote your care home using the system by uploading pictures and videos. These showcase your services, your care home and your surroundings, making it easier than ever for a patient to choose you. You can find out more about how the system works by speaking to a member of our team here.


Promote referrals and recommendations

Word of mouth is still one of the easiest ways for care homes to promote their services. However, unlike the other methods we’ve mentioned, you have no control over what people say to their friends and family.

There is one way to counteract this though, promote referrals and recommendations. Why not offer a discounted rate on patient payments or include some extras in their chosen package when someone refers you to a friend or family member?

This not only incentives others to utilise your patient services, but also ensures that current patients are rewarded for their positive recommendation.


Don’t forget about Google reviews

No matter how well you’re promoting your care home or utilising social media, Google reviews will always play a large part in the patient decision-making process, so it’s important that you don’t forget them.

Many families will take into account the overall score or total star rating your care home receives on Google, much as they would when choosing a new car or picking new doctors to register at.



So there we have it, some of the ways you can attract more patients to your care home. What do you think? Are there any steps that you take that we haven’t mentioned?

We’d love to hear your thoughts, so why not join in the conversation on our Twitter and Facebook pages. We always love to hear from our readers, and your advice could help others in a similar position.

Remember, the Care Quest patient matching service has been designed to help you connect with those looking for care in your catchment area.

For more information on how we can help you promote your care home, then please do get in touch with us here. Alternatively, you can take a look at some of the other ways our service can benefit you here.

@ Care Quest